What companies use DISC Assessments
Adam Stamm
Managing Partner: Online DISC Profile
Many companies use DISC assessments worldwide.
Companies and organizations that use DISC for hiring can continue to leverage the tool to help develop their leaders and to help teams work more effectively together. The DISC model can be used during onboarding to help determine workplace personnel pairings.
DISC is an effective tool because it’s easy to understand and provides deep insights into self-awareness and communication. It measures four primary personality styles, each broken into 12 distinct personality types:
- Dominance (D-Personality Type): Focuses on challenges and problems. Takes charge and is unafraid of risks.
- Influence (I Personality Type): Focuses on people. Optimistic, trusting, and very social. A true people person!
- Steadiness (S Personality Type): Focuses on teams and systems. Cautious, patient, and calm. Consistent and even-tempered.
- Conscientious (C Personality Type): Focuses on processes and details. Cautious, accurate, and detailed focused.
Here are a few reasons why companies use DISC:
- To improve teamwork. DISC can help bridge personality differences by promoting understanding and connection. Teamwork thrives when we trust those around us.
- To provide personal development opportunities. DISC assessments can help individuals to understand their own personality type and how it affects their behavior. This can be helpful in identifying areas for personal development and improvement.
- To develop better leaders. Companies that develop empathetic and more self-aware leaders through DISC are more productive.
There are many other reasons why companies use DISC. however, let’s move into what companies use it.
Industries and use cases
Every imaginable industry uses DISC. We have broken out this list by industry, use case, and company.
When possible, we’ve shared the problem each company sought to solve when they decided to use DISC.
Tech and engineering
Google Cloud
Google Cloud uses DISC for Team Development. Googlers benefit from the concepts that help them connect with their colleagues all over the world.
New Relic
New Relic offers technology to help businesses support their online applications. They use DISC to support leadership development and team culture.
New Relic
TikTok is a well-known social media platform that features short video formats. What might be less well known is how they leverage DISC to support their organizational culture development plans.
Customer support
Walmart
Walmart is one of the largest retailers in the world. They also use DISC within their professional development programs including for customer support.
Nike, Inc.
Nike has sent many members of its human resources team through DISC Certification, where they learned to leverage DISC to support customer support and service teams.
Sales
Sami Fine Jewlry
Sami Fine Jewelry offers a boutique specializing in luxury goods and jewelry. DISC supports salespeople in learning to relate better and better serve customers’ needs.
NJ Luxury Real Estate Group
To thrive in real estate, you need to understand how to work with others. DISC helps organizations like NJ Luxury Real Estate Group develop salespeople to communicate more effectively.
Onboarding
Wawanesa Insurnace
A strong organizational culture is built around a strong onboarding plan. DISC offers a unique strength to onboarding by demystifying how to work, communicate, and interact with others.
Aurora Cooperative
Aurora Cooperative not only needs to ensure they work well internally, but also with their cooperative farmer partners. DISC ensures you know how to work with any regardless if they are an internal or external stakeholder.
Leadership and development
Carhartt
Carhartt is one company that uses DISC. Carhartt primarily uses DISC within their leadership development programs, but they use it across their organization as well.
Virginia Bankers Association
The Virginia Bankers Association brings together leaders from across the state to participate in an extensive leadership development program. DISC is a key part of their development, helping them learn how personality shows up at work. When leaders understand personality needs, they can become better managers and leaders.
How companies use DISC
Each company that uses DISC may approach the tool from a different perspective, but ultimately, they are focusing on a few key areas:
- Leadership and management development
- Organizational development (culture development)
- Team development
To accomplish these objectives, organizations will primarily focus on offering DISC within a team training/workshop or through DISC-based coaching.
The goal is to have DISC become a common language.
Just as marketers talk about KPIs, CPC, and IMPs, or how doctors talk about PO, QID, or BID, organizations can teach all employees the lessons of DISC and allow the language to thrive.
Discover how DISC can work for your company
Our organization works with thousands of clients and facilitates the use of hundreds of thousands of assessments each year. We have supported the use of DISC in organizations for 40-years, and we want to learn more about your organization and what you hope to accomplish with DISC.
We will work with you to develop an implementation plan and ensure you have everything you need to use these tools.
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