What does DISC Mean?

Adam Stamm

Managing Partner: Online DISC Profile
Adam was first certified in DISC in 2018. Over the years, he has developed new DISC Products and other personality-based tools. He is a Managing Partner at Online DISC Profile, Chapter President of the Association of Talent Development Greater Philadelphia Chapter, and lives in Philadelphia, PA (USA).
What does DISC Mean?

What does DISC Mean?

If you’ve been asked to attend a DISC Training workshop or program, you might be curious about what DISC means.

DISC is an acronym, and each letter has a specific meaning:

  • Dominance
  • Influence
  • Steadiness
  • Conscientiousness

You will need to complete a DISC Assessment to find which DISC letters are associated with your personality style. Don’t worry; DISC assessments are well-researched and reviewed by a third-party agency to ensure accuracy and validity.

In this article, I will review the origins of the DISC assessment, its common uses, and how it works. I will also review the research and show why you can believe in the accuracy of your report.

Feel free to use the table of contents below to jump to a section that answers a specific question you might have about DISC’s meaning.

 

Finally, it’s important to note that regardless of the DISC Style you receive, all DISC Styles have value. There is no bad or good DISC Style. Everyone has strengths and areas that can be improved.

Learn the origins of DISC

What does DISC Mean? DISC Origins and theory
William Moulton Marston's Original Theory of Behavioral Stimulation

William Moulton Marston theorized DISC in the book  The Emotions of Normal People.

Marston was fascinated by people’s tendency to be more dominant or submissive. His theory focused on the different types of environmental stimulations and whether he could categorize the responses. While Marston laid the foundations for classifying the various personality styles (his language was slightly different—his terms were Dominance, Inducement, Submissiveness, and Conscientiousness), there isn’t much else used from his original work.

Marston did not make a DISC assessment. It would take nearly 20 years for another psychologist, Walter Clarke, to find that the DISC model fit well with his research findings.

Clarke was trying to find ways to hire better and select candidates. As an Industrial Psychologist, Clarke had research participants select adjectives from a list they felt described themselves. Over time, Clarke found that groupings of different adjectives continued to be chosen together. As he sought to understand why these adjectives were selected together, he found Marston’s work and used a similar variation of the labels.

You can learn the entire DISC History here –>

How are DISC Profiles used?

DISC Assessments are most commonly used in training and development. However, they can also be used in hiring and selection. Here are a few ways DISC is used:

  • Professional Development (Coaching)
  • Team Development
  • Organizational Development
  • Leadership Development

Professional and Leadership Development

One of the most potent aspects of DISC is that it can help us see and learn about our behavioral blindspots. The Johari Window offers a great way to see how this idea works. 

Someone taking a DISC Assessment might recognize that they are direct, task and goal-driven, prefer to work quickly, and hate wasting time. These are valuable traits for any organization.

However, these traits could cause friction in a team. A person’s DISC assessment would identify this individual as having a D-Personality Type and allow them to have a non-judgemental conversation about when these behaviors cause tension.

One of the most common forms of professional development that DISC uses is leadership development. DISC for Leaders doesn’t tell someone if they will be a good leader. Instead, it focuses on a person’s leadership tendencies through the lens of DISC.

Team and Organizational Development

While we view organizations from the perspective of the products or services they offer – organizations, at their core, are only as successful as the teams of people they employ.

One of the common issues within teams is communication. Teams that use DISC learn the common personality styles and start to understand the team’s personality. They can recognize areas that might be weaker compared to other teams or recognize if certain team members are overlooked because they don’t fit with the majority DISC Style on the team.

When an organization commits to using DISC with all of their teams, they establish a new culture that allows for all personality styles to exist within an awareness of their motivations and stressors. This new culture promotes transparency, empathy, and collaboration.

For any team or organization that is considering using DISC, read our DISC Assessment Starters Guide for How to Use DISC –>

Tips for How You Can Use DISC

Tips for how to use DISC

If you have taken a DISC assessment already, here are some ways I would encourage you to use the results:

  1. Identify your strengths and weaknesses: Your DISC assessment results can help you identify your natural tendencies and strengths, as well as areas for improvement. Use this information to focus on developing your strengths and addressing your weaknesses.

  2. Understand how you communicate: Your communication style is strongly influenced by your DISC profile. Understanding your style can help you communicate more effectively with others, especially those who have different communication styles. For example, if you are a high D, you may need to be more aware of how you come across to others and adjust your communication style accordingly.

  3. Learn how to work with others: Understanding DISC profiles can help you work better with others, especially in a team setting. It can help you appreciate and respect the strengths of others and collaborate more effectively. For example, if you are a high C and are working with a high I, you may need to adjust your communication style to be more engaging and interactive.

How do DISC Profiles Work?

There is no black box or magic behind a DISC assessment.

When you take a DISC assessment, you will answer 28 questions about yourself. Within each question are four groupings of words. Each word is associated with one of the four main DISC Styles.

You might receive a secondary DISC Style depending on your score within each of the four main styles.

There are 12 DISC Personality Types, and you can read about them all here –>

The assessment takes between 10 to 20 minutes to complete. Answer the questions candidly about yourself. There are no right or wrong answers.

How accurate are DISC Profiles?

Researchers have found DISC Profiles to be both reliable and valid in terms of how they were constructed as assessments.

However, as data scientists jokingly say, “Shit in, Shit out”. Because DISC Assessments are self-assessments, if a person doesn’t read the questions correctly, or is distracted while taking the assessment, results may be inaccurate.

You can reach the full DISC Research report here to learn more about the assessment’s accuracy –>

Learn your DISC Personality Style

Are you ready to learn your DISC Personality Type?

Take our Free DISC Assessment to learn your DISC Profile. You will have the option to upgrade your profile to the full report if you want to learn more about your personality style.